The Best Types of Explainer Videos one can use for Their Marketing Campaign in 2018

The Best Types of Explainer Videos one can use for Their Marketing Campaign in 2018

One of the most popular tools that people use nowadays in order to get their product or business ideas across during a business meeting or directly to their customers through their business website are explainer videos. These videos are the perfect mix of educational and entertaining which makes them great for anyone that really wants to grab the attention of their audience. When deciding which type of video is the right one for you there are a few options that you can choose between and we will talk about them in this article, so if you are interested keep on reading.


This is probably one of the most recognizable type of explainer out there. With its classic elements consisting of the white board, the drawing hand and the black ink and connecting drawings, these videos are a great tool to use and are something that people tend to find really interesting and entertaining. If you are good at drawing you can even make them yourself by simply getting the whiteboard and a marker and drawing while having your phone film in on the time-lapse setting.

Live Action

A live action explainer video is a great choice for you if you are looking for a tool that will help you advertise a product or a service that is physical, or tangible. This is a great type of video to use because you can actually film real people using those products and showing customers exactly what they can do with them. Again, this is a type of video that you can easily make yourself by simply finding some actors and taking a phone with a good camera, or even a professional camera if you have access to it.


This is definitely the most difficult type of video to create on your own, especially if you don’t have any experience. What you can do is get a production company to help you out and although that is something that can cost a lot of money it is definitely worth it. Animated explainers are a great choice if your product or service is something that is intangible because the animations can be done in a way that will show the customers exactly what they would get from the product or service you are offering them.


If you definitely want to make the video yourself and if the product you are offering is some kind of software, then this is definitely the simplest choice. Basically, all that you’d have to do is get a software that will record your computer screen while you are using it which means that you will be able to show the customers exactly how your product works by showing them yourself. Most of these recording software allow you to also do a voice recording while you are working which means that you can be explaining what you are doing as you go.

Explainer videos are an incredible tool and they are definitely something that you should invest your time and money in because they can be very versatile and you can use them for so much more than just posting them on your website or using them on a single presentation. When it comes to the video itself, it all comes down to choosing the right type that will suit your business and the product or service you are offering, so take a good look at the options above and choose the right video for you

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